Norwegian Cruise Line saw bookings rise 15 percent year over year through March 15, 2009.
In addition, its new Groups 2.0 program, launched in December, saw a 288 percent increase in group staterooms blocked compared to the same time last year. The company credits its Freestyle Resolution Sales Event that ended on March 15, Freestyle 2.0, Partnership 2.0 and strong travel partner support as several factors that have contributed to these increases.
In addition, NCL recently launched its job loss protection plan, designed to help guests to book a stress-free future cruise despite uncertain economic times.
From January through early March, the company conducted weekly Executive Webinars with its travel partners, where senior executives discussed specific areas of the business and enhancements to its fleet, providing agents with insight and ways to sell its Freestyle Cruising vacations. More than 14,000 agents registered for these weekly sessions.
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