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My first experience with the Las Vegas phenomenon known as "Daylife" occurred two years ago, when I accepted a friend's invitation to the Hard Rock Hotel's world-famous Rehab pool party. Midafternoon on a random summer Sunday, sardined inside a crush of humanity, weaving my way through thousands with sculpted "Hard Bodies" , trying to find shade from the badgering sun and a less-crowded perch from which to view the party.
Settling on a bridge, I watched what could only be described as a nightclub Poolside: DJ, booming sound system, overpriced drinks and gorgeous cocktail servers making big tips.
Such is the essence of "Daylife". Equal parts spring break revelry and outdoor nightclub, these pool parties have taken on a life of their own since Rehab opened in 2004.
As a member of TraVerus there are several ways to go about getting a discount for a hotel room. Start with calling the toll free phone number of the hotel and ask for reservations. Then tell them that you are a travel agent and would like to know if they have agent discounts available at their hotels in the city you are traveling to.
You are planning to go to Las Vegas, NV on October 10th. You call 1-800-Holidays and tell them that you’re an agent and ask which hotels in the city are offering agent discounts for that night. They will give you several with different locations. They will ask for your IATAN number. You give them TraVerus’ IATAN number. They have 1 hotel on the river walk for $89.00 agent rate, normal rate is $225.00, by the airport for $59.00, normal rate is $145.00, and one by Circus Circus for $59.00 normal rate is $175.00.
They will quote you the rate for the hotels and you can make your decisions from there. Some hotel chains will have you call the hotel directly and ask if they have any agent rates available. Also, some Las Vegas hotels have agent’s rates available but you must go through their program to qualify.
Pool parties have become big business for hotels and another reason to come to Vegas. Rehab grossed $6 million in 2007, according to a report in the Los Angeles Times. That year, Mandalay Bay Beach finished a $30 million expansion with the Beachside Casino, a first-of-its-kind amenity. Now more than 30 casino pools feature a nightclub-style party element during the day. The newest entrant into this competitive market, Daydream at M Resort, debuted in March.
"A lot of credit goes to Rehab for making Las Vegas a pool-party destination. But what's happened over the years is that "Daylife" has become more sophisticated. And we think we've taken that sophistication to an even higher level," said Justin Litterelle, vice president of business development for Las Vegas Nightlife Group.
Like the city's diverse nightclub scene, "Daylife" parties offer something for nearly every taste. Where Rehab is raucous (check out its reality show on the TruTV cable network), the newly opened Azure at the Palazzo touts refinement, with poolside massages from Canyon Ranch Spa staff, champagne by the glass, a Wolfgang Puck-operated cafe and daily fashion shows with apparel from Palazzo retailers such as Barneys New York and Tory Burch.
At Bare Pool Lounge at the Mirage, the focus is on VIP service and intimacy. It's one of 11 pools with private, topless sunbathing open to the public, including Beach Club 25 (Stratosphere), the Cherry Cabana Club (Red Rock), Go (Flamingo), the Golden Nugget, Moorea Beach (Mandalay Bay), Pond (Green Valley Ranch), Sapphire (Rio), Tao Beach (Venetian), Venus (Caesars Palace) and Wet Republic (MGM Grand). At Encore and Wynn, topless bathing is available only to hotel guests.
Wet Republic at MGM Grand has the Strip's only saltwater pools. The 53,000-square-foot venue features a pull-up valet and dedicated parking lot as well as a 2,500-square-foot covered lounge and a 4,100-square-foot pool deck that doubles as an entertainment stage.
Poolside concerts are all the rage, with the likes of Kanye West, Nelly Furtado and Crosby, Stills and Nash performing at the Cherry Cabana Club.
Like a Vegas nightclub, "Daylife" pool parties can leave a huge hole in your wallet. It starts with cover charges: upward of $20 for women and $40 for men. Then come the drinks, which start flowing as early as 9 a.m. and can run as high as $15 for a margarita. Bottle service, all the rage in nightclubs, is also popular among "Daylife" revelers willing to spend large up to $300 for a bottle of rum,( Cristal fetches $1,000-plus for da playas) to have a good time.
Private cabanas, the "Daylife" versions of nightclub VIP tables, cost as much as $3,000. Most cabanas come stocked with nearly every conceivable creature comfort. Those at the Venetian's Tao Beach have HD plasma TVs, Xbox 360 consoles, Internet access, sandals and preprogrammed iPod rentals.
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